Our purpose is simple - we believe that through simple living, our lives, and the world can be a better place.

This led us to create a shop that felt different, where our vision of real food could come to life. We found a vacant building in Mile End an old space that had even been greengrocer from 1955 to 1973. We renovated the building but kept its soul, and in July 2017 The Simple Market took root. We started small, with just a carefully chosen selection of products, and grew naturally into the store we are today. Our approach has always been built on unwavering standards and strong relationships with local suppliers. We carefully select every product and producer, taking the time to understand their practices and values. It's about creating real partnerships with the people who grow and make our food, while holding ourselves to the highest standards of quality.

Since opening our doors in 2017, we have discovered something beautiful. When you build a space around transparency and trust, it becomes more than just a shop. It becomes a gathering place for people who care deeply about their food choices and their impact on the world around them.

We've spent countless hours meeting local growers, understanding their farming practices, and learning their stories. Every product on our shelves has earned its place from the seasonal vegetables grown in rich Adelaide Hills soil to the thoughtfully sourced pantry staples that make our dinner plates better.

Our shop has grown through word of mouth, nurtured by a community of people who share our belief that food should be simple, honest, and kind to the earth. Whether you're exploring health challenges, embracing a more conscious lifestyle, or simply seeking food you can trust, you'll find kindred spirits here.

Our absolute favourite moments are the quiet conversations that unfold naturally at The Simple Market. They might start with a question about tonight's dinner, but often grow into deeper chats about food, wellbeing, and the joy of cooking. These exchanges remind us why we began this journey, food connects us all in meaningful ways. Good food brings people together, it's as simple as that.

Welcome, we look forward to serving you and you being part of this wonderful community.